Dear MoveOn member,
Have you seen it?
It's the ad starring five courageous women from the MoveOn community taking on Republicans for their radical and dangerous views on women.
So far it's been on Hardball, The Last Word, CNN, ABC World News, and more.1 Incredibly, it was even praised by a Fox News analyst on The O'Reilly Factor: "As a Republican, while I don't like it, I actually think it is a hard-hitting and will be a highly effective ad."2
Why is it effective? Because it shows American women the danger of a Republican victory for their health and rights. And even Bill O'Reilly knows "it is likely that American women will be the deciding factor in the presidential election."3 But our expert media buyers tell us it can only be effective if more people see it.
Can you stand behind the five women MoveOn members in this ad by keeping their voices on the air? Can you help stand up for all American women by contributing to the fight against the GOP's war on women?
The brave women who appear in this ad are throwing the words of Rush Limbaugh, Rick Santorum, and others back in their faces—helping to expose their archaic views. Three of these women shared their reasons for putting themselves on the line to bring women's voices to the debate on women's health.
Katherine: "I'm outraged that there is even an argument about insurance coverage for female contraception, much less the right to contraception itself."
Ann: "Lack of reproductive choice has been at the heart of multiple generations of premature death, trauma, and suffering in my family."
Michelle: "As the mother of a 3-year-old daughter, it is my duty to protect and fight for HER rights and her future."
Katherine, Michelle, and Ann are part of a nationwide movement standing up against the GOP's war on women. All of them need your support to continue the fight.
Together, MoveOn members and other progressives helped stop Congress from redefining rape and the Komen foundation from defunding Planned Parenthood.4 Now with this ad and more we'll keep fighting back against the Republican war on women.
Thanks for all you do.
–Elena, Joan, Stephen, Marika, and the rest of the team
1. Hardball with Chris Matthews, MSNBC, March 14, 2012
The Last Word with with Lawrence O'Donnell, MSNBC, March 14, 2012
Erin Burnett Outfront, CNN, March 13, 2012
ABC World News, March 17, 2012
2. "MoveOn.org ad hits GOP for waging a 'war on women,'" Fox News, March 15, 2012
3. "MoveOn.org ad hits GOP for waging a 'war on women,'" Fox News, March 15, 2012
4. "House GOP Caves On Redefining Rape Bill," Mother Jones, February 3, 2011
"Komen Reverses Decision on Funding Planned Parenthood," Bloomberg, February 14, 2012
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