SANDY’S LIGHTHOUSE EDITIONAffordable Care Act and what it means for you...Confused about the Affordable Care Act and what it means for you? Beginning Oct. 1, a full-court press marketing campaign will launch to change that. The state’s initial goal is to persuade nearly 490,000 consumers to buy insurance through the new Illinois Health Insurance Marketplace, made possible by the law. With public awareness low and the clock ticking on a Jan. 1 start date for coverage, FleishmanHillard’s $35 million federally funded contract to market the marketplace was finalized by the state Aug. 16. The firm, which is partnering with five companies, is well-prepared to deliver on the comprehensive plans it detailed to win the contract, said Maxine Winer, senior partner and general manager at the firm in Chicago. In recent weeks, FleishmanHillard has been conducting focus groups to help fine-tune its planned messaging, she said, adding, “There’s also in-depth, in-person interviews and online message testing taking place to make sure we understand the concerns people have, what kind of misinformation is out there. That will inform everything we do.” Consumers will be able to compare health insurance policies and premiums, purchase coverage and apply for subsidies at the marketplace. …In June I ran the complete Timeline Summary. You can go to our Blog Spot Archive - located on the lower right side of this page – click on the arrow next to June-scroll down to Timeline Summary or you can go directly to the site by clicking on the address below to see the timeline to 2022.Health Care Reform Timeline SummaryI’d like to thank a good friend of The DuPage Democrats, Paul Sjordal, for allowing me to use information from his in-depth newsletter. If you would like to receive a copy of his newsletter you can contact Paul at: email@example.com.